The Mobile World Congress (MWC) 2025 is set to take place from March 3 to March 6 in Barcelona, Spain. As the biggest event in the mobile technology industry, MWC 2025 will bring together leading tech giants, innovators, and startups to showcase their latest advancements in smartphones, artificial intelligence (AI), 5G connectivity, and more.
Major Announcements Expected at MWC 2025
Several major brands are expected to make key announcements and unveil new devices during the event:
- Xiaomi: Anticipated to introduce the Xiaomi 15 series, including the flagship Xiaomi 15 and potentially a Xiaomi 15 Ultra model.
- Nothing: Expected to unveil the Phone (3a) series, continuing the brand’s focus on unique and minimalist smartphone designs.
- Samsung: While Samsung usually reserves major announcements for its own Unpacked events, speculation is high regarding the possible debut of the Galaxy S25 Edge.
- Honor: The company is set to highlight its AI-driven innovations under the “Alpha Plan”, showcasing how artificial intelligence is shaping the future of smartphones.
- TCL: Known for its display technologies, TCL is expected to present its latest smartphones and tablets featuring NXTPAPER technology.
- Nokia: Likely to unveil new devices that blend modern technology with nostalgic elements, appealing to longtime fans of the brand.
- Lenovo: Rumors suggest Lenovo will introduce the ThinkBook Flip AI, a foldable-display laptop powered by AI-enhanced software.
Key Themes and Trends at MWC 2025
MWC 2025 is expected to focus heavily on artificial intelligence and mobile connectivity innovations. Mats Granryd, Director General of the GSMA, has emphasized the importance of AI in driving innovation, competition, and efficiency across the mobile industry.
Other anticipated trends include:
- 5G and 6G advancements: Qualcomm is set to showcase innovations in 5G non-terrestrial networks (NTN) and early developments in 6G connectivity.
- On-device AI: With AI becoming a core part of smartphones, expect new features in AI-powered cameras, voice assistants, and real-time translation capabilities.
- Sustainable tech: Many brands are expected to introduce environmentally friendly innovations, including recyclable materials and energy-efficient components.
Economic and Cultural Impact of MWC 2025
MWC remains a vital economic driver for Barcelona, with the Spanish government recently extending tax benefits for the event for another three years. The conference is expected to attract over 101,000 attendees, generating an estimated €540–550 million in revenue.
With the world’s top tech companies preparing to unveil groundbreaking innovations, MWC 2025 is shaping up to be a must-watch event for mobile technology enthusiasts. Stay tuned for live updates and in-depth coverage as the conference unfolds.